Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes, and other mobile strategies to grow your business
(Book)
Author
Contributors
Published
Hoboken, N.J. : Wiley, [2012].
ISBN
9781118167786, 1118167783
Physical Desc
xx, 234 pages : illustrations ; 24 cm
Status
Copies
Location | Call Number | Status |
---|---|---|
Providence Public - Level 1 Book Stacks | 658.872 H793g | On Shelf |
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More Details
Published
Hoboken, N.J. : Wiley, [2012].
Format
Book
Language
English
ISBN
9781118167786, 1118167783
Notes
General Note
Includes index.
Description
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Hopkins, J., & Turner, J. (2012). Go mobile: location-based marketing, apps, mobile optimized ad campaigns, 2D codes, and other mobile strategies to grow your business . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Hopkins, Jeanne, 1957- and Jamie Turner. 2012. Go Mobile: Location-based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes, and Other Mobile Strategies to Grow Your Business. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Hopkins, Jeanne, 1957- and Jamie Turner. Go Mobile: Location-based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes, and Other Mobile Strategies to Grow Your Business Wiley, 2012.
MLA Citation, 9th Edition (style guide)Hopkins, Jeanne, and Jamie Turner. Go Mobile: Location-based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes, and Other Mobile Strategies to Grow Your Business Wiley, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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